"An unrivalled riding experience [that] folds small enough to enable multi-modal travel [fitting] seamlessly into the lives of its riders."
A'Design Platinum Winner 2023
"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"
Red Dot Winner 2023
"The Pure Advance Range displays a fantastic re-imagining of the e-scooter."
Good Design Award Australia Gold Winner
"Pure Advance completely rewrites electric scooter design."
T3 Magazine
"Pure Electric's new e-scooter will change how you [choose to] ride."
Tech Radar

Our most compact scooter ever.


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The e-scooter reinvented.
With a new, innovative riding position.

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More powerful. More robust. Easy to ride.

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Designed in the UK

Founded in the UK, designed in Bristol. We’re the UK’s leading experts in the future of e-scooter mobility.

Engineered from the ground up

Every detail considered. Pure's multi-award wining scooters are built to excite and innovate. Each element is thoughtfully designed by our dedicated Bristol-based Research & Development team.

Inspected for quality

Our experts perform a series of detailed checks on our products in the UK - on everything from tyre pressure, to frame checks. So you can ensure your ride gets to you in top condition