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The e-scooter re-invented.

This is the way forward

EXPLORE

A unique, flexible, forward-facing design for a safer, more stable ride which fits into your life.

Take a bold new stance

Turn away from convention. Re-designed from the ground up, this fundamentally different riding position spreads your weight evenly on either side of the chassis – for unrivalled stability, greater control and advanced safety.

Stands out & fits in
Two models, total flexibility.

Pure Advance

Designed to fit into your life, you can store your Pure Advance e-scooter neatly against walls or in tight spaces. The slimline folding design is 70% narrower than a standard e-scooter.

Dimensions folded:
54cm (H) x 15cm (W) x 104cm (L)

Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)

Pure Advance Flex

Our most flexible e-scooter. This radical approach is designed to fully fold, store and take anywhere – whether it’s the car boot, luggage rack or under your desk.

Dimensions folded:
57cm (H) x 30cm (W) x 62cm (L)

Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)

Powerful performance

Style and substance. How an e-scooter should be.

A class-leading, powerful motor

Accelerate swiftly and conquer hills with a 500W motor (710W peak power).

Ride whatever the weather

Unlike others, Pure Advance e-scooters are IP65 rated, meaning they won’t fail you in even the heaviest downpour.

Our most puncture-resistant tyres yet

Large 10” air-filled tyres for a safe, comfortable, smooth ride. Our latest tyres are tubeless – like the ones on your car – meaning high puncture resistance and no fiddly inner tubes.

“Balance, flow, super responsive. This new format is a game changer.”

Lando Norris - F1 Driver

Safety, levelled up

We’ve taken safety standards beyond the standard.

Pure Control™ steering stabilisation

Designed by Pure engineers, this patent-pending technology helps the handlebars gently return to centre after turning – no jittery turns, just smooth, controlled riding.

Be seen from all angles

Bright, pulsing front and rear indicators, so other road users know your next move.

Rear running light doubles as a brake light, and the front light is 4x brighter than our previous e-scooters.

Brake technology you can trust

We’ve selected the best combination of a front drum brake and rear e-brake to give you responsive, controlled stopping. Unlike disc brakes, drum brakes are sealed from the elements to save maintenance and servicing.

CHOOSE YOUR RIDE

Revolutionary Pure Advance e-scooters are coming. Pre-order today.

Pure Advance Electric Scooter - Light Grey
Pure Advance Electric Scooter - Light Grey
Pure Advance Electric Scooter - Slimline, forward-facing design
899 €
Up to 40km range*
Slimline / 16kg weight
Folded: 54(H) x 15(W) x 104cm(L)
Pure Advance+ Electric Scooter - Mercury Grey
Pure Advance+ Electric Scooter folded in hallway - Platinum
Pure Advance+ Electric Scooter - Slimline, forward-facing design
999 €
Up to 50km range*
Slimline / 16kg weight
Folded: 54(H) x 15(W) x 104cm(L)
Pure Advance Flex Electric Scooter - Platinum
Pure Advance Flex Electric Scooter folded under desk - Platinum
Pure Advance Flex Electric Scooter - Ultra-compact, forward-facing design
1,199 €
Up to 40km range*
Ultra Compact / 16kg weight
Folded: 57(H) x 30(W) x 62cm(L)
Explore specs
Pure Advance Electric Scooter - Light Grey
Pure Advance Electric Scooter - Slimline, forward-facing design (Up to 40km range*)
Maximum Range
The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
Up to 40 km*
Motor Power
A motor has an average 'rated' power and peak power output. The higher the wattage, the more power that the motor can produce, usually bringing improved acceleration and hill climbing ability.
500W (710W Peak)
Cruise Control Settings
Yes
Water Resistance
Waterproof, can be used in puddles and rain.
Tyre Pressure
36PSI
Pre-installed Puncture Prevention Fluid
No
Frame
Aluminium alloy
Max Hill Climbing Gradient
Designed for 19%
Drive Type
Rear wheel drive
Accelerator Control Type
Thumb press
Explore specs
Pure Advance+ Electric Scooter - Mercury Grey
Pure Advance+ Electric Scooter - Slimline, forward-facing design (Up to 50km range*)
Maximum Range
The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
Up to 50 km*
Motor Power
A motor has an average 'rated' power and peak power output. The higher the wattage, the more power that the motor can produce, usually bringing improved acceleration and hill climbing ability.
500W (710W Peak)
Cruise Control Settings
Yes
Water Resistance
Can be used in puddles and rain
Tyre Pressure
36PSI
Pre-installed Puncture Prevention Fluid
No
Frame
Aluminium alloy
Max Hill Climbing Gradient
Designed for 19%
Drive Type
Rear wheel drive
Accelerator Control Type
Thumb press
Explore specs
Pure Advance Flex Electric Scooter - Platinum
Pure Advance Flex Electric Scooter - Ultra-compact, forward-facing design (Up to 40km range*)
Maximum Range
The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
Up to 40 km*
Motor Power
A motor has an average 'rated' power and peak power output. The higher the wattage, the more power that the motor can produce, usually bringing improved acceleration and hill climbing ability.
500W (710W Peak)
Cruise Control Settings
Yes
Water Resistance
Can be used in puddles and rain
Tyre Pressure
36PSI
Pre-installed Puncture Prevention Fluid
No
Frame
Aluminium alloy
Max Hill Climbing Gradient
Designed for 19%
Drive Type
Rear wheel drive
Accelerator Control Type
Thumb press



Compare The Specs
Plenty of Power
500W Motor (710W Peak)
Plenty of Power
500W Motor (710W Peak)
Max Range
Max Range
40km*
50km*
40km*
Ultra Compact
Folded dimensions (H x W x L)
Ultra Compact
Folded dimensions (H x W x L)
54 x 15 x 104cm
54 x 15 x 104cm
57 x 30 x 62cm
IP65 Waterproof
IP65 Waterproof
Durable Design
120kg maximum load
Durable Design
120kg maximum load
Weight
Weight
16kg
16kg
16kg

*Don't forget - there are many factors that can impact the maximum range on an e-scooter. These include the selected riding mode, tyre pressure, the temperature, your chosen route and even how heavy you are. For example, if you're tackling hills in cold weather and on poor surfaces, you'll likely see a lower range than if you were riding on flat ground, on a warm day.