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A premium electric performance

The e-scooter reinvented

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Take a bold new stance

'Our unique 'forward facing' approach to riding provides incredible stability and control while moving. We’ve challenged the traditional approach to e-scooters so you can experience the smoothest ride yet. A better way to move in every single way.

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Advance your life in more ways than one

There when you need it. Out the way when you don't. Folding handlebars, footpads and steering tube make the Advance seamlessly integrate into your life.

Dimensions folded:
54cm (H) x 15cm (W) x 104cm (L)

Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)

Flex means fold

Specifically designed to take up the least amount of space, the Pure Flex is our ultra compact folding scooter all without compromise.

Dimensions folded:
57cm (H) x 30cm (W) x 62cm (L)

Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)

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Power to the people

Summit hills with ease and make every ride a breeze with the incredible performance of our 710W (peak) motor.

Experience alert acceleration and assertive power even on inclines as you take on your journey.

Range without the anxiety

Choose the long range Advance+ with up to 50km* range. Or go far with up to 40km* range from the Flex or Advance.

*Dependent on rider weight, hills climbed, road conditions and weather.

Active steering stabilisation

A helping hand on every corner. Active steering stabilisation gently returns the handlebar to centre after turning. Have pure control, even over rough ground.

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Maximum visibility from all angles

Show your way, night or day with our dynamic handlebar and footpad indicators. A bright 150 lumens headlight and rear brake light help you navigate confidently in all conditions.

Ultimate stopping power in all conditions

Reliable brakes provide fantastic performance, time and time again. A fully enclosed system is concealed from the elements saving on maintenance and servicing. All of this is backed by a rear electric regenerative brake (KERS).

Ride whatever the weather

Unlike others, Pure Advance e-scooters are IP65 rated, meaning they won’t fail you in even the heaviest downpour.

Our most puncture-resistant tyres yet

Large 10” air-filled tyres for a safe, comfortable, smooth ride. Our latest tyres are tubeless – like the ones on your car – meaning high puncture resistance and no fiddly inner tubes.


Choose your ride

Pure Advance Electric Scooter - The ultimate riding position More stability. 70% more slimline. 40km range.
899 €
Up to 40km range*
Slimline / 16kg weight
Folded: 54(H) x 15(W) x 104cm(L)
Pure Advance+ Electric Scooter - The ultimate riding position More stability. 70% more slimline. 50km range.
999 €
Up to 50km range*
Slimline / 16kg weight
Folded: 54(H) x 15(W) x 104cm(L)
Coming soon
Pure Advance Flex Electric Scooter - The most compact e-scooter. Portable. Versatile. 40km range.
1,199 €
Up to 40km range*
Ultra Compact / 16kg weight
Folded: 57(H) x 30(W) x 62cm(L)
Explore specs
Pure Advance Electric Scooter - The ultimate riding position More stability. 70% more slimline. 40km range. (Up to 40km range*)
Maximum Range
The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
Up to 40 km*
Motor Power
A motor has an average 'rated' power and peak power output. The higher the wattage, the more power that the motor can produce, usually bringing improved acceleration and hill climbing ability.
710W (Peak)
Cruise Control Settings
Yes
Water Resistance
Waterproof, can be used in puddles and rain.
Tyre Pressure
36PSI
Pre-installed Puncture Prevention Fluid
No
Frame
Aluminium alloy
Max Hill Climbing Gradient
Designed for 19%
Drive Type
Rear wheel drive
Accelerator Control Type
Thumb press
Explore specs
Pure Advance+ Electric Scooter - The ultimate riding position More stability. 70% more slimline. 50km range. (Up to 50km range*)
Maximum Range
The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
Up to 50 km*
Motor Power
A motor has an average 'rated' power and peak power output. The higher the wattage, the more power that the motor can produce, usually bringing improved acceleration and hill climbing ability.
710W (Peak)
Cruise Control Settings
Yes
Water Resistance
Can be used in puddles and rain
Tyre Pressure
36PSI
Pre-installed Puncture Prevention Fluid
No
Frame
Aluminium alloy
Max Hill Climbing Gradient
Designed for 19%
Drive Type
Rear wheel drive
Accelerator Control Type
Thumb press
Explore specs
Pure Advance Flex Electric Scooter - The most compact e-scooter. Portable. Versatile. 40km range. (Up to 40km range*)
Maximum Range
The distance that you can travel on a single charge. This can be influenced by terrain, riding style and environmental factors.
Up to 40 km*
Motor Power
A motor has an average 'rated' power and peak power output. The higher the wattage, the more power that the motor can produce, usually bringing improved acceleration and hill climbing ability.
710W (Peak)
Cruise Control Settings
Yes
Water Resistance
Can be used in puddles and rain
Tyre Pressure
36PSI
Pre-installed Puncture Prevention Fluid
No
Frame
Aluminium alloy
Max Hill Climbing Gradient
Designed for 19%
Drive Type
Rear wheel drive
Accelerator Control Type
Thumb press

The car is plan B...

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Compare the range
Unparalleled comfort and control when riding
Thanks to our new rider stance
Unparalleled comfort and control when riding
Thanks to our new rider stance
Slim space-saving design
Folds into thin narrow shape
Slim space-saving design
Folds into thin narrow shape
Ultimate space-saving design
Minimal folded footprint
Ultimate space-saving design
Minimal folded footprint
Powerful acceleration
710W (peak) motor power
Powerful acceleration
710W (peak) motor power
Max range*
Max range*
40km
50km
40km
Tackles hills with ease
Can climb a 19% gradient
Tackles hills with ease
Can climb a 19% gradient
Maximum visibility from all angles
Bright handlebar and rear indicators
Maximum visibility from all angles
Bright handlebar and rear indicators
Smooth and assisted steering
Active steering stabilisation
Smooth and assisted steering
Active steering stabilisation
Rain won't stop you
IP65 water resistance
Rain won't stop you
IP65 water resistance

*Dependent on rider weight, hills climbed, road conditions and weather.