
A unique, flexible, forward-facing design for a safer, more stable ride which fits into your life.
Take a bold new stance
Turn away from convention. Re-designed from the ground up, this fundamentally different riding position spreads your weight evenly on either side of the chassis – for unrivalled stability, greater control and advanced safety.
Pure Advance
Designed to fit into your life, you can store your Pure Advance e-scooter neatly against walls or in tight spaces. The slimline folding design is 70% narrower than a standard e-scooter.
Dimensions folded:
54cm (H) x 15cm (W) x 104cm (L)
Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)
Pure Advance Flex
Our most flexible e-scooter. This radical approach is designed to fully fold, store and take anywhere – whether it’s the car boot, luggage rack or under your desk.
Dimensions folded:
57cm (H) x 30cm (W) x 62cm (L)
Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)
Powerful performance

A class-leading, powerful motor
Accelerate swiftly and conquer hills with a 500W motor (710W peak power).

Ride whatever the weather
Unlike others, Pure Advance e-scooters are IP65 rated, meaning they won’t fail you in even the heaviest downpour.

Our most puncture-resistant tyres yet
Large 10” air-filled tyres for a safe, comfortable, smooth ride. Our latest tyres are tubeless – like the ones on your car – meaning high puncture resistance and no fiddly inner tubes.

“Balance, flow, super responsive. This new format is a game changer.”
Lando Norris - F1 Driver
Safety, levelled up
We’ve taken safety standards beyond the standard.
Pure Control™ steering stabilisation
Designed by Pure engineers, this patent-pending technology helps the handlebars gently return to centre after turning – no jittery turns, just smooth, controlled riding.
Be seen from all angles
Bright, pulsing front and rear indicators, so other road users know your next move.
Rear running light doubles as a brake light, and the front light is 4x brighter than our previous e-scooters.
Brake technology you can trust
We’ve selected the best combination of a front drum brake and rear e-brake to give you responsive, controlled stopping. Unlike disc brakes, drum brakes are sealed from the elements to save maintenance and servicing.

Revolutionary Pure Advance e-scooters are coming. Pre-order today.



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Plenty of Power500W Motor (710W Peak) |
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Plenty of Power500W Motor (710W Peak) |
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Max Range |
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Max Range |
40km*
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50km*
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40km*
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Ultra CompactFolded dimensions (H x W x L) |
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Ultra CompactFolded dimensions (H x W x L) |
54 x 15 x 104cm
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54 x 15 x 104cm
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57 x 30 x 62cm
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IP65 Waterproof |
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IP65 Waterproof |
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Durable Design120kg maximum load |
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Durable Design120kg maximum load |
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Weight |
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Weight |
16kg
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16kg
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16kg
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