Pure Advance: New, forward facing format explained

Pure Electric's Chief Technology Officer, Sam Bernard, shows you the Pure Advance's innovative and new forward facing rider format, designed by our British engineering team.

See why this new format provides greater stability, control and overall enhancements to rider safety as a result.

Discover the full Pure Advance range today

Want to learn more? Check out the below:

👉 Pure Advance: Pure Control™ steering explained

👉 Pure Advance: Engineered flexibility explained

👉 Pure Advance: Uncompromising performance explained