Iconic driver meets iconic ride

Iconic driver.
Iconic ride.

The e-ride inspired by McLaren's ultimate driver, Ayrton Senna

Take a look →

Senna Special Edition e-scooter

Capturing the racing spirit of McLaren’s legendary driver. Pure and McLaren have fused their shared obsessions: high-performance engineering and pioneering design. Power and precision, condensed for a high-performance ride.

Like what you see?

More of this to come. Sign up to be the first to know what's coming next.


Celebrating the racing legend. Pure x McLaren have teamed up with the Senna Foundation to produce a very limited edition run representing Senna’s iconic race helmet.

Pure x McLaren

Based on Pure’s award winning Advance range, The Senna Special Edition has all the design and performance pedigree you’d expect from such a partnership.

Stay connected.

With the obvious close ties to the F1 racing world, follow us for more exclusive content and stay up-to-date with our partnership. @ridepureelectric

Follow us

World-class racing meets world-class riding.

This unique collaboration between e-ride pioneers and racing legends brings you up to 31-mile range, 710w peak power and the ultimate riding position.