Iconic driver meets iconic ride

Iconic driver.
Iconic ride.

The e-ride inspired by McLaren's ultimate driver, Ayrton Senna

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Senna Special Edition e-scooter

Capturing the racing spirit of McLaren’s legendary driver. Pure and McLaren have fused their shared obsessions: high-performance engineering and pioneering design. Power and precision, condensed for a high-performance ride.

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Senna

Celebrating the racing legend. Pure x McLaren have teamed up with the Senna Foundation to produce a very limited edition run representing Senna’s iconic race helmet.

Pure x McLaren

Based on Pure’s award winning Advance range, The Senna Special Edition has all the design and performance pedigree you’d expect from such a partnership.

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With the obvious close ties to the F1 racing world, follow us for more exclusive content and stay up-to-date with our partnership. @ridepureelectric

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World-class racing meets world-class riding.

This unique collaboration between e-ride pioneers and racing legends brings you up to 31-mile range, 710w peak power and the ultimate riding position.