Supercharge the season, with up to 20% off an Pure Electric or e-bike. But don’t delay – our limited time deals will be gone in a flash.

Go further, with comfort and ease

Pure Electric e-bikes are your ticket to an easy, reliable, and sustainable commute that gives you total independence. That extra power gives you everything you need to cover more ground in less time.


Whether you want to ditch the car for a cleaner mode of transport, make your two-wheeled commute that much easier, or simply want to rediscover the freedom of the humble bicycle then look no further.

  • Yes, all the e-bikes that we sell have an automatic cut off in the battery management system that will stop charging when the battery is full. We recommend keeping your battery charged up at every opportunity.

    Regular charging is better for overall battery health and will help to increase the lifespan of the battery. You can find out more about how to make your e-scooter battery last longer here: Battery Maintenance.

  • The charge time on your e-bike will vary based on the size of the battery and power of the charger. For Pure Electric bikes it is between 5-6 hours, from zero charge.

    For estimated product-specific charge times, consult the user manual or the product page on our site.

  • For everyday battery life: This strongly depends on the capacity of the battery, as well as other factors such as the quality of the cells, the way they are used and maintained, and the conditions that they’re used in. Manufacturer claims are usually made assuming favourable or lab conditions, so it’s worth taking these with a pinch of salt.

    For the life of the battery before it needs replacing: The batteries in our e-bikes are lithium ion-based. This is the same basic technology as used in contemporary phones and laptops. They have a long lifespan and do not suffer from ‘battery memory’.

    As a guide, most lithium ion batteries will last for 1,000 charge cycles before you see a noticeable drop off in performance. This will change based on the manufacturer and quality of the cells in the battery, how you are using it and whether you are using good practices to extend the battery health.

    You can find out more about how to make your e-scooter battery last longer here: Battery Maintenance.

  • On our e-bikes, you are able to remove the battery for easier charging.